Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.
Unconsumption means the thrill of finding a new use for something that you were about to throw away.
Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.
Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.
Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.
Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.
Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.
Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.
Unconsumption is free.
Founder & Editor:Rob Walker, journalist, Savannah, GA
Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX
Fixing is the unsung hero of creativity. And it really shouldn’t be. It’s the most common, humble and beautiful form of creativity. Let’s wear that belief proudly. Let’s notice and celebrate these little everyday triumphs, and help others see their value. We made this to fuel the conversation about why a culture of fixing is so important.
Even as I write this, I’m scowling at the pathetic excuse of a power cable that’s currently charging my MacBook. It’s ripped, torn, and utterly ragged, an affront to Apple’s philosophy of good, simple design. And it totally happens to every Apple cable I have ever owned, always, which means (by powers of deduction) that actually it’s totally not my fault. Enter Sugru, the magic material that is going to help me to stop my disgraceful habit of throwing away said power cords and grumpily buying a new one, thus hastening the destruction of the universe. Apple might not like this much, but I think it’s thrilling. Also thrilling is Sugru’s own story, which is such a wonderful tale of persistence and grit that it should be required reading for any would-be innovator. Even the introduction is charming: “From “hmm” to “yay” via “eureka” and “wow”.” Read it.