Posts tagged emeco
Apartment Therapy posted a nice write-up on the collaboration between Emeco, the manufacturer behind the iconic aluminum Navy Chair and the Coca-Cola Company. The aluminum Navy chair is quite an iconic piece of furniture, originally designed for its strength and lightness on Naval ships. Now, production of the new 111 Navy Chair will potentially recycle three million plastic bottles per year; the chair’s name is derived from the fact that plastic from approximately 111 soda bottles is used to make each one.
According to Coke, “The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products — ultimately encouraging more recycling.”
