- 11:13 am - Thu, Sep 8, 2011
- 25 notes
Patagonia always had a reputation for making durable, low-impact outdoor apparel, but the California label is taking its sustainable ethos one step further with the launch of Common Threads, an initiative that seeks to help consumers, well, consume less. Together with online-auction website eBay, Patagonia created a virtual swap meet on Wednesday for buying and selling used Patagonia gear—an unexpected retail model that’s a first for a major brand. The underlying message, one that underscore one of eBay’s core commandments, is clear: The greenest product is the one that already exists.
Read the rest on Ecouterre here.
(Spotted on Twitter, via Zeynep Arsel.)