- 12:20 pm - Mon, Jul 1, 2013
- 244 notes
Say what you want about Domino’s (it’s an abomination unto the Lord), but they have one of the better branded Pinterest projects I’ve seen in a while—Second Hand Logos.
Since Domino’s recently redesigned their logo, Crispin Porter + Bogusky got to thinking about what happens to a company’s old signage, clothing, store materials, etc.
So, the agency commissioned 10 artists to make stuff with old Domino’s employee shirts, pizza boxes and other company ephemera. Lots of it is for sale, and Domino’s is being gracious enough not to demand a cut of the artists’ sales, which is pretty cool of them.
The waste fallout of pointless redesigns is sad. But, you have to give some credit for trying to make the most of it in this way. And to reiterate the writer’s point: nice that the repurposing artists don’t have to split any resulting profits. Give them a hand for making something worthwhile out of the needlessly rejected.
More: Artists Give Old Domino’s Signage a Second Life in ‘Second Hand Logos’ Project | Adweek