- 12:20 pm - Sun, Jun 9, 2013
- 121 notes
Here’s an absolutely fascinating project playing out on Instagram, and turning litter-cleanup into fun creative game of sorts:
How an Instagram Hashtag is Helping to Clean up the Environment:
Using the hashtag #litterati, [Jeff Kirschner has] managed to start a world-wide Instagram campaign that is helping to stop pollution and clean up the environment one piece of trash at a time.
Using [this Instagram account], he would photograph each piece of trash he picked up over the course of the day, hashtagging the photos as he went. Pretty soon others caught on…
Now, Instagram users everywhere can join the movement by taking a photo of the couple of pieces of trash they pick up each day. It may not seem like you’re making much of a difference, but the over 10,000 photos from 22 countries uploaded under the #litterati hashtag last year illustrate just how powerful the collective impact can be.
Kirschner has stared a Litterati website complete with a “Digital Landfill” that aggregates all of the photos hashtagged #litterati, keeping statistics as it goes.
That’s so cool. It makes me wish we could figure out a way to do something similar encouraging acts & moments of #unconsumption.