- 8:07 pm - Mon, Apr 18, 2011
- 24 notes
Coca-Cola introduces 100% recyclable merchandise display racks — aims to increase reuse and recycling
From The Coca-Cola Company’s press release:
Coca-Cola is developing a family of 100 percent recyclable merchandise display racks for use in grocery and convenience stores in the U.S. The first GIVE IT BACK ® racks are free-standing units made of easily recyclable corrugated cardboard and designed to communicate sustainability to shoppers.
The GIVE IT BACK racks are the first step toward a comprehensive, closed-loop retail equipment program where Coca-Cola creates recyclable in-store merchandise racks and then recovers, reuses and/or recycles the displays - an industry first.
As the GIVE IT BACK name suggests, Coca-Cola will ask retailers to return or recycle the racks. The company, which says the corrugate racks will be widely available in late 2011, will also release racks made of recycled PET plastic. The move dovetails with Coca-Cola’s overall sustainability efforts.
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