- 8:34 am - Mon, Mar 11, 2013
- 90 notes
Amy Twigger Holroyd approaches fashion with sharing in mind. In one project, she created garments that could be shared by friends with different body types. By making clothes that don’t constrict in places where people vary the most, a size six could potentially share her sweater with a size 16.
But Holroyd’s projects go beyond one-size-fits-all couture. Her PhD research on “fashion as a commons” is an exploration of how to democratize and disrupt the clothing industry. “If you’re not able to make, you’re dependent on buying,” she says. “And if you’re dependent on buying, you’re dependent on what those people [in the fashion industry] have chosen — the quality of it, the design of it, the aesthetic of it.”
And so, under the umbrella label Keep & Share, she teaches folks how to fix and knit their own clothing, creates and sells long-lasting, sharable clothing, and hacks into cheap knitwear to send a message about the industry.
An interesting, slow-fashion, collaborative consumption-type of idea, for sure.