- 8:42 am - Fri, Mar 8, 2013
- 113 notes
Plastic retrieved from the sea to be made into bottles in pioneering recycling scheme | Guardian.co.uk
Ecover, the green cleaning brand, said on Thursday it will use plastic waste retrieved from the sea to create an entirely new type of sustainable and recyclable plastic bottle.
The Belgian company is working with plastic manufacturer Logoplaste to combine plastic trawled from the sea with a plastic made from sugar cane (‘Plant-astic’) and recycled plastic, in what it is calling a world-first for packaging. Products made from the packaging will go on sale next year.
But the company was unable to give details of how much plastic would be retrieved or what percentage of “sea plastic” would be used in the packaging.
Ecover chief executive, Philip Malmberg, said: “We won’t have a definitive figure on the amount we will retrieve we are just hoping to get as much as is possible and give fishermen an incentive to join the initiative and help clean the seas. We want to get the sea waste in as much of our packaging as possible – it will always depend on the amount and quality of the plastic they have managed to fish.”
Read the rest here.
FWIW, Ecover owns Method, which also is producing packaging from ocean debris (mentioned previously on Unconsumption here).