Tech's Over-Sharing Economy - WSJ.com

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Consumption is a word used to describe acts of acquisition – generally, the acquisition of things, in exchange for money.

Unconsumption is a word used to describe everything that happens after an act of acquisition.

Unconsumption is an invisible badge.

Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.

Unconsumption means the thrill of finding a new use for something that you were about to throw away.

Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.

Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.

Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.

Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.

Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.

Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.

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CONTRIBUTORS:

Founder & Editor: Rob Walker, journalist, Savannah, GA

Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX

Brian W. Jones, designer & writer, Göteborg, Sweden

Kashvi Kumar, Environmental Studies and Economics major at New York University

Deirdre Nelson, ever threading artist, Glasgow, Scotland

Shanna Trenholm, writer. catalyst. force of nature. San Diego, CA

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Further information about Unconsumption can be found here.

11:13 am - Sat, Jan 19, 2013: 41 notes

Tech's Over-Sharing Economy - WSJ.com

We’ve certainly dealt with the “sharing economy” and collaborative consumption and similar ideas here in the past. But interesting to read this recent assessment in the Wall Street Journal:

What Internet companies and investors are dubbing the share economy: niche marketplaces for things that get cheaper when people use them together. Lately Internet startups have, in all earnestness, set up businesses to “share” pet care, wedding gowns, child rearing and more.

Got some lousy holiday presents? Re-gift them at Yerdle.com, which describes itself as “a magical place where people share things with friends.”

Like leftovers? MamaBake.com lets you cook and trade dishes with other moms. Need a new dress? Try 99dresses Inc., an online marketplace where people sell their old dresses for “buttons,” or virtual currency that allows them to buy more dresses from other users. It could be ridiculous—or the next big thing.