In the article Recycling as a Crisis of Meaning,...

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Consumption is a word used to describe acts of acquisition – generally, the acquisition of things, in exchange for money.

Unconsumption is a word used to describe everything that happens after an act of acquisition.

Unconsumption is an invisible badge.

Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.

Unconsumption means the thrill of finding a new use for something that you were about to throw away.

Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.

Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.

Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.

Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.

Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.

Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.

Unconsumption is free.

CONTRIBUTORS:

Founder & Editor: Rob Walker, journalist, Savannah, GA

Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX

Brian W. Jones, designer & writer, Göteborg, Sweden

Kashvi Kumar, Environmental Studies and Economics major at New York University

Deirdre Nelson, ever threading artist, Glasgow, Scotland

Shanna Trenholm, writer. catalyst. force of nature. San Diego, CA

* * *

Alumnus & Unconsumption logo creator: Clifton Burt, graphic designer, Portland, OR

Further information about Unconsumption can be found here.

11:50 am - Sat, Oct 13, 2012: 59 notes

In the article Recycling as a Crisis of Meaning, Max Liboiron analyzes the campaigns that encourage us to recycle, and the more complicated reality that they obscure. It’s an interesting read.

Some excerpts:

In laymen’s terms, recycling is “good for the environment.” It involves “doing your bit” to help “save the Earth.” Yet recycling requires high expenditures of energy and virgin materials, and produces pollutants, greenhouse gases and waste; it creates products that are “down-cycled” because they are not as robust as their predecessors, nor are such products usually recyclable themselves….

How is the schism between the popular perception of recycling as “good for the environment” and its less environmentally sound industrial processes maintained? By critiquing the visual culture of recycling campaigns, I argue that the meaning of recycling has been decontextualized, narrowed, and naturalized, thus functioning as a commodity-sign. That is, recycling has been “abstracted from [its] context and then reframed in terms of the assumptions and interpretive rules of the advertising framework” through which it is promoted.

…

The designers that produce campaign material are not given a handbook about the industrial process of recycling and asked to impede waste reduction or community formation. The legibility of a campaign depends on its ability to be recognized by the public, which in turn depends on the advertisement’s use of meanings that are already in common circulation. Yet using this interpretive currency and the creation of commodity-signs leads to an impoverishment of public language and meanings. In the case of recycling, this has acute consequences.

Read it here: Recycling as a Crisis of Meaning « Discard Studies