Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.
Unconsumption means the thrill of finding a new use for something that you were about to throw away.
Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.
Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.
Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.
Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.
Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.
Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.
Unconsumption is free.
Founder & Editor:Rob Walker, journalist, Savannah, GA
Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX
Beyond the viral-ready novelty, listen to the serenades of defunct hard drives, flatbed scanners, and garage sale-rescue computers and you might just hear a sense of urgency. As the discs whir, the chips bleet, and the solenoids ping percussion, this chorus of obsolete electronics seems to plea, save us from landfill doom.
The latest breakout hit from repurposed retro machines is Gotye’s “Somebody That I Used to Know.” Here, it’s covered by a set of glockenspiel-playing solenoids and an HP ScanJet as the angst-ridden whine of the now-infamous vocals. An Amiga rounds out the band. Even the robotics can be counted as chip music, of sorts – a PIC16F84A (a simple microprocessor) acts as the brains. (Kids, ask your parents. Before Arduino, there was PIC programming.)