Chilean agency Mayo Draft FCB made great use of...

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Your daily source of inspiration for creative reuse and mindful consumption.

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[Background on, & press coverage of, Unconsumption can be found here and here.]

Consumption is a word used to describe acts of acquisition – generally, the acquisition of things, in exchange for money.

Unconsumption is a word used to describe everything that happens after an act of acquisition.

Unconsumption is an invisible badge.

Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.

Unconsumption means the thrill of finding a new use for something that you were about to throw away.

Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.

Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.

Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.

Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.

Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.

Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.

Unconsumption is free.

CONTRIBUTORS:

Founder & Editor: Rob Walker, journalist, Savannah, GA

Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX

Brian W. Jones, designer & writer, Göteborg, Sweden

Kashvi Kumar, Environmental Studies and Economics major at New York University

Deirdre Nelson, ever threading artist, Glasgow, Scotland

Shanna Trenholm, writer. catalyst. force of nature. San Diego, CA

* * *

Alumnus & Unconsumption logo creator: Clifton Burt, graphic designer, Portland, OR

Further information about Unconsumption can be found here.

9:51 am - Tue, Sep 11, 2012: 87 notes

Chilean agency Mayo Draft FCB made great use of pre-roll ad space with their recent ad campaign for Homecenter Sodimacs on YouTube. Instead of inviting viewers to ‘skip the ad’ after the mandatory 5 second viewing time, viewers were also presented with the option to ‘skip the behavior.’
The ads started by saying, ‘In five seconds, your behavior could change an everyday bad habit.’ The screen would then change to images of common household habits that are bad for the environment, like: ‘With that light bulb that stayed on all day you could have washed three full loads of laundry. If you want to change the habit, the first change begins at home.’
Viewers were then prompted to ‘skip the ad’ or ‘skip the behavior.’

(via YouTube Pre-Roll Ad Invites Viewers To Change A Bad Habit - PSFK)

High-Res

Chilean agency Mayo Draft FCB made great use of pre-roll ad space with their recent ad campaign for Homecenter Sodimacs on YouTube. Instead of inviting viewers to ‘skip the ad’ after the mandatory 5 second viewing time, viewers were also presented with the option to ‘skip the behavior.’

The ads started by saying, ‘In five seconds, your behavior could change an everyday bad habit.’ The screen would then change to images of common household habits that are bad for the environment, like: ‘With that light bulb that stayed on all day you could have washed three full loads of laundry. If you want to change the habit, the first change begins at home.’

Viewers were then prompted to ‘skip the ad’ or ‘skip the behavior.’

(via YouTube Pre-Roll Ad Invites Viewers To Change A Bad Habit - PSFK)