Here’s a magazine insert from VW South Africa that embodies its green message—for the automaker’s eco-friendly BlueMotion technology—by including a pre-paid mailing label you can use to send the magazine to a recycling plant. “Reduce your impact wherever you can,” says the copy line.
My first thought here was: Is mailing stuff to the recycling center really an efficient use of resources? But upon watching the video at the link below, I gather that in this South African market, public recycling bins are rare, while public mailboxes are widespread — so on some level this notion converts mailboxes into de-facto recycling bins (at least in part).
I still suspect that this isn’t the most efficient way to keep magazines out of the garbage, but it’s a clever approach to the current situation as it stands.
(via VW’s Green Print Ad Includes Pre-Paid Mailing Label to Recycle Magazine | Adweek)
Notes
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The video is really cool!
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