- 11:53 am - Sat, Aug 18, 2012
- 53 notes
“What would you do for the world with $1 million?” asks TED, and the organization isn’t just tossing out a conversation-starter, as it will be giving that sum to someone.
I am on the record on this subject: My cameo in the documentary Objectified records me saying that if I had the dough, I’d launch a branding campaign on behalf of “Things you already own — enjoy them today!” (I may have said “a billion dollars” in the film, but a million would be enough to get things rolling.) (This is Rob Walker posting this item, by the way.)
In that spirit, check out this project: Shaz Madani / Look What You’ve Got:
‘Look what you’ve got’ takes everyday objects from around the home that have been discarded and encourages you to reconsider and appreciate them in a new light. These outcomes have been brought together and catalogued in a small format book and exhibited with the poster and accompanying object.
I guess it’s a couple of years old and doesn’t seem active at the moment, but if I ever get that marketing budget, I’m getting in touch with this person immediately!
Anyway I should also acknowledge that Unconsumption and the Uncollection are in fact attempts to promote that spirit of “enjoy what you own (instead of feeling compelled to buy something new).” Although our budget is approximately $1 million shy of $1 million, I still like the idea of “branding” things that already exist, as I wrote in On Earth recently. And we of course still welcome your participation, as described here.
Oh, and if you want to tell TED to give us that $1 million, you have until August 31!