Nike has launched a football cleat the company is...

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[Background on, & press coverage of, Unconsumption can be found here and here.]

Consumption is a word used to describe acts of acquisition – generally, the acquisition of things, in exchange for money.

Unconsumption is a word used to describe everything that happens after an act of acquisition.

Unconsumption is an invisible badge.

Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.

Unconsumption means the thrill of finding a new use for something that you were about to throw away.

Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.

Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.

Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.

Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.

Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.

Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.

Unconsumption is free.

CONTRIBUTORS:

Founder & Editor: Rob Walker, journalist, Savannah, GA

Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX

Brian W. Jones, designer & writer, Göteborg, Sweden

Kashvi Kumar, Environmental Studies and Economics major at New York University

Deirdre Nelson, ever threading artist, Glasgow, Scotland

Shanna Trenholm, writer. catalyst. force of nature. San Diego, CA

* * *

Alumnus & Unconsumption logo creator: Clifton Burt, graphic designer, Portland, OR

Further information about Unconsumption can be found here.

9:15 am - Wed, Jul 18, 2012: 25 notes

Nike has launched a football cleat the company is heralding as the “lightest, fastest, most environmentally-friendly production boot the company has ever made.” The lightweight shoe weighs in at a mere 160 grams and features recycled and renewable materials throughout its body
The laces, lining and tongue of the shoe are made from a minimum of 70% reused plastics, including recycled water bottles and polyester, and the traction-plate on the shoes is made from 50% renewable Pebax® Renu, a plant-based material composed of 97% castor beans. …

The Nike GS are also chemical free, and the Kangaroo leather in the shoes are made with 35% less carbon emissions than traditional material.

(via Nike Introduces Sneakers Made Of Beans & Recycled Bottles - PSFK)
Earlier on Unconsmption: The USA basketball team’s Nike-produced uniforms are made from recycled plastic bottles.

Nike has launched a football cleat the company is heralding as the “lightest, fastest, most environmentally-friendly production boot the company has ever made.” The lightweight shoe weighs in at a mere 160 grams and features recycled and renewable materials throughout its body

The laces, lining and tongue of the shoe are made from a minimum of 70% reused plastics, including recycled water bottles and polyester, and the traction-plate on the shoes is made from 50% renewable Pebax® Renu, a plant-based material composed of 97% castor beans. …

The Nike GS are also chemical free, and the Kangaroo leather in the shoes are made with 35% less carbon emissions than traditional material.

(via Nike Introduces Sneakers Made Of Beans & Recycled Bottles - PSFK)

Earlier on Unconsmption: The USA basketball team’s Nike-produced uniforms are made from recycled plastic bottles.