As the name implies, I AM NOT A VIRGIN uses recycled — non-virgin— materials to produce their jeans and T-shirts….
As with many entrepreneurial ventures, IANAV has diverged from its original path over time. [Founder Peter Heron] began by making prototype jeans from fabric scraps collected at various Chinese manufacturing mills with the goal to reduce factory waste, but it didn’t seem to be working.
Spurred on by a friendly tip in early 2011 he started experimenting with a new American-made fabric of 75% cotton and 25% recycled synthetics, including brown beer bottles collected from recycling factories. Although the recycled percentage doesn’t seem like much, Heron explains it’s actually more stable this way. “You need a certain amount of virgin cotton for durability,” he says. “It’s the same as if you were making denim from scraps, the right balance of polyester and cotton will give you a long-lasting jean.”
“We will eventually have different lines of jeans made from green soda bottles, blue water bottles, and my original idea of using fabric scraps collected at the manufacturing mills,” says Heron. “We’re also making T-shirts that are made with recycled food tray (tri-blend black color), clear water bottles (white color), discarded x-ray film (light gray color) and in the future empty yogurt cartons. The T-shirts are super soft and feel great.”