Long ago on Unconsumption we pointed out an... – Unconsumption

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[Background on, & press coverage of, Unconsumption can be found here and here.]

Consumption is a word used to describe acts of acquisition – generally, the acquisition of things, in exchange for money.

Unconsumption is a word used to describe everything that happens after an act of acquisition.

Unconsumption is an invisible badge.

Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.

Unconsumption means the thrill of finding a new use for something that you were about to throw away.

Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.

Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.

Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.

Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.

Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.

Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.

Unconsumption is free.

CONTRIBUTORS:

Founder & Editor: Rob Walker, journalist, Savannah, GA

Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX

Brian W. Jones, designer & writer, Göteborg, Sweden

Kashvi Kumar, Environmental Studies and Economics major at New York University

Deirdre Nelson, ever threading artist, Glasgow, Scotland

Shanna Trenholm, writer. catalyst. force of nature. San Diego, CA

* * *

Alumnus & Unconsumption logo creator: Clifton Burt, graphic designer, Portland, OR

Further information about Unconsumption can be found here.

4:16 pm - Tue, May 22, 2012: 43 notes

$Long ago on Unconsumption we pointed out an impressive shelf made of old issues of National Geographic. That pops again in this rather interesting item: While 20% of magazines are being recycled, there is a teensy tiny fraction of magazines that are actually being upcycled and repurposed, mostly by eco-friendly/unemployed crafters. …. When it comes to individual titles, there’s only one magazine that “owns the category,” as they say. There’s National Geographic and then there’s everyone else. Take a quick look on Etsy and you’ll find envelopes, stickers, notebooks, and yards of garlands, all repurposed from Nat Geos of both yesteryear and today. Over the years National Geographic has won a National Magazine Award in probably every award category for which it is eligible, including Magazine of the Year, which it won last year. So even though it has absolutely no need for nonawards of my own conjuring, it will always remain the top spot-holder of the non-category, “Most Repurposed.” See lots of examples at: ALL MY EYES: The Afterlife of a Magazine$

Long ago on Unconsumption we pointed out an impressive shelf made of old issues of National Geographic. That pops again in this rather interesting item:

While 20% of magazines are being recycled, there is a teensy tiny fraction of magazines that are actually being upcycled and repurposed, mostly by eco-friendly/unemployed crafters. ….

When it comes to individual titles, there’s only one magazine that “owns the category,” as they say. There’s National Geographic and then there’s everyone else. Take a quick look on Etsy and you’ll find envelopes, stickers, notebooks, and yards of garlands, all repurposed from Nat Geos of both yesteryear and today.

Over the years National Geographic has won a National Magazine Award in probably every award category for which it is eligible, including Magazine of the Year, which it won last year. So even though it has absolutely no need for nonawards of my own conjuring, it will always remain the top spot-holder of the non-category, “Most Repurposed.”

See lots of examples at: ALL MY EYES: The Afterlife of a Magazine

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Hell yes, National Geographic is the one and only brand you don’t simply throw out the window.
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