To celebrate Earth Day 2012, Bonobos introduced a...

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Your daily source of inspiration for creative reuse and mindful consumption.

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[Background on, & press coverage of, Unconsumption can be found here and here.]

Consumption is a word used to describe acts of acquisition – generally, the acquisition of things, in exchange for money.

Unconsumption is a word used to describe everything that happens after an act of acquisition.

Unconsumption is an invisible badge.

Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.

Unconsumption means the thrill of finding a new use for something that you were about to throw away.

Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.

Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.

Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.

Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.

Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.

Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.

Unconsumption is free.

CONTRIBUTORS:

Founder & Editor: Rob Walker, journalist, Savannah, GA

Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX

Brian W. Jones, designer & writer, Göteborg, Sweden

Kashvi Kumar, Environmental Studies and Economics major at New York University

Deirdre Nelson, ever threading artist, Glasgow, Scotland

Shanna Trenholm, writer. catalyst. force of nature. San Diego, CA

* * *

Alumnus & Unconsumption logo creator: Clifton Burt, graphic designer, Portland, OR

Further information about Unconsumption can be found here.

4:03 pm - Sun, May 6, 2012: 108 notes

To celebrate Earth Day 2012, Bonobos introduced a special line of environmentally sustainable denim made completely from recycled materials. The jeans are called Bottle Rockets– aptly named because each pair of jeans contains 3-5 recycled beer bottles.
Bottle Rocket jeans are made from White Oak Cone Denim, which features EarthSpun yarn. EarthSpun is an innovative company that makes apparel and yarn out of 100% recycled cotton, polyester, plastic bottles, and x-ray film. Instead of using dyes or chemicals in their yarn, the colors of EarthSpun yarn (and the resulting apparel and denim) come from the colors of the recycled plastic bottles and x-ray film they use- blue, green, and brown yarn comes from the recycled bottles, and gray yarn comes from the x-ray film.

(via Jeans Made Of Recycled Beer Bottles - PSFK)

High-Res

To celebrate Earth Day 2012, Bonobos introduced a special line of environmentally sustainable denim made completely from recycled materials. The jeans are called Bottle Rockets– aptly named because each pair of jeans contains 3-5 recycled beer bottles.

Bottle Rocket jeans are made from White Oak Cone Denim, which features EarthSpun yarn. EarthSpun is an innovative company that makes apparel and yarn out of 100% recycled cotton, polyester, plastic bottles, and x-ray film. Instead of using dyes or chemicals in their yarn, the colors of EarthSpun yarn (and the resulting apparel and denim) come from the colors of the recycled plastic bottles and x-ray film they use- blue, green, and brown yarn comes from the recycled bottles, and gray yarn comes from the x-ray film.

(via Jeans Made Of Recycled Beer Bottles - PSFK)