- 7:53 am - Thu, Apr 12, 2012
- 17 notes
Some companies are fundementally re-booting their business model. They no longer assume the supply chain ends when products land in customers’ hands. Instead they’re asking: How to cut costs on raw materials by recycling their own stock, how to reuse packaging or find markets for used products?
And according to this Marketplace segment, that thinking is working its way into business schools. The piece focuses largely on a Sustainability and Social Responsibility class, taught in the Supply Chain Management department at Arizona State’s WP Carey School of Business. Prof. Reynold Byers says:
It’s a huge shift, actually, and I was very surprised to find those companies that were actually able to do it, what looks like successfully. Byers says academic theory on green business is lagging behind company practice. The push to teach this mindset came from students as they reported back from the corporate world.