The toaster that has lasted as long as the...

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Your daily source of inspiration for creative reuse and mindful consumption.

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[Background on, & press coverage of, Unconsumption can be found here and here.]

Consumption is a word used to describe acts of acquisition – generally, the acquisition of things, in exchange for money.

Unconsumption is a word used to describe everything that happens after an act of acquisition.

Unconsumption is an invisible badge.

Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.

Unconsumption means the thrill of finding a new use for something that you were about to throw away.

Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.

Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.

Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.

Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.

Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.

Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.

Unconsumption is free.

CONTRIBUTORS:

Founder & Editor: Rob Walker, journalist, Savannah, GA

Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX

Brian W. Jones, designer & writer, Göteborg, Sweden

Kashvi Kumar, Environmental Studies and Economics major at New York University

Deirdre Nelson, ever threading artist, Glasgow, Scotland

Lee Sachs, writer, user experience consultant, filmmaker, New York, NY

Shanna Trenholm, writer. catalyst. force of nature. San Diego, CA

* * *

Alumnus & Unconsumption logo creator: Clifton Burt, graphic designer, Portland, OR

You are so invited to join in the Unconsumption wiki. Do it!

Further information about Unconsumption can be found here.

2:52 pm - Tue, Jan 24, 2012: 107 notes

High-Res

The toaster that has lasted as long as the marriage… SIXTY years and still going strong

They believe their toaster is the oldest in Britain.

And Fred and Joan Horley have no problem remembering just how old their appliance is.

The Morphy Richards device was a gift for their wedding which took place on May 23, 1953, and has been going strong ever since.

‘We didn’t consciously keep it it is just that we never had any reason to replace it. The only other thing I’ve still got from my wedding day is my wife.’

(via UK’s oldest toaster: wedding gift going strong after 60 years | Mail Online)

Sweet story.