Unconsumption means the accomplishment of properly recycling your old cellphone, rather than the guilt of letting it sit in a drawer.
Unconsumption means the thrill of finding a new use for something that you were about to throw away.
Unconsumption means the pleasure of using a service like Freecycle (or Craigslist, Goodwill, or Salvation Army) to find a new home for the functioning DVD player you just replaced, rather than throwing it in the garbage.
Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition.
Unconsumption means the pleasure of using a pair of sneakers until they are truly worn out – as opposed to the nagging feeling of defeat when they simply go out of style.
Unconsumption means feeling good about the simple act of turning off the lights when you leave the room.
Unconsumption is not about the rejection of things, or the demonization of things. It’s not a bunch of rules.
Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.
Unconsumption is free.
Founder & Editor:Rob Walker, journalist, Savannah, GA
Editorial & Community Manager: Molly Block, marketing and business development geek, Houston, TX
To make a statement about the continuing production and distribution of unwanted phone books, two Quebec residents gathered 500 unused copies of Yellow Pages directories (that were piled up in lobbies of apartment buildings) and dumped them outside the Montreal Yellow Pages office. (via Yellow Page Mountain)