- 10:23 am - Fri, Nov 12, 2010
- 22 notes
One more Unconsumption announcement: We now have a logo!
Please meet (above) the symbol we have come to refer to amongst ourselves as Mr. Cart, created by Unconsumptioneer Clifton Burt, who is thoroughly wonderful. You’ll be seeing more of Mr. (or is it Ms.?) Cart soon. I’m really excited about this, and here’s what I said about this development elsewhere:
Now you might wonder: Why does Unconsumption need a logo? Are we opening a Zazzle shop or something? No. As I’ve said in the past, I consider the Unconsumption project to be in part an experiment in branding that is connected to a set of behaviors, instead of a line of products.
In fact, I consider Unconsumption to be, in effect, the ultimate lifestyle brand: It’s just a lifestyle, one that does not require any set of buyable objects or services. But just because we aren’t selling anything doesn’t mean our “brand” can’t benefit from a visual identity-symbol. And now we have a great one!
I have a few thoughts about how to propagate such a symbol without advertising or selling merch, for the benefit of spreading the underlying idea(s). So stay tuned …
— Rob Walker
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