![Levi’s opened a new store in Amsterdam built with salvaged materials. After facing budget issues, the creative firm hired to design the store had to get creative:
Como Park solved the budget issue by re-purposing much of the lighting and wood flooring from Levi’s Bread and Butter trade show booth. They also scoured Amsterdam for salvaged materials including old doors, bicycles and furniture. The resulting design favors these elements from the city over a lot of homogenized branding
[via PSFK]](http://24.media.tumblr.com/tumblr_lx6fu6cqAY1qzv12bo1_1280.jpg)
Levi’s opened a new store in Amsterdam built with salvaged materials. After facing budget issues, the creative firm hired to design the store had to get creative:
Como Park solved the budget issue by re-purposing much of the lighting and wood flooring from Levi’s Bread and Butter trade show booth. They also scoured Amsterdam for salvaged materials including old doors, bicycles and furniture. The resulting design favors these elements from the city over a lot of homogenized branding
[via PSFK]
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is important for brand identity. However, a strong logo, prominently displayed will do that. Use of local
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ahainjay reblogged this from unconsumption and added:
[unconsumption] Three things I love are Levi’s, Amsterdam, and salvaged materials. Way to go, designers.
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