Our Logo And What We Hope You’ll Do With it
A little while back the Unconsumption team unveiled Mr. (or is it Ms.?) Cart — the official Unconsumption logo designed by Clifton Burt. Here we complete the visual identity by sharing the logo in its official word-mark version, plus official variations. See below.
Actually you’re welcome to more than just see. As I’ll explain below, we have begun inviting top DIY creators to use our logo in their projects — we’re calling it The Uncollection, and it debuted with the amazing creative-reuse inventions of Tiffany Threadgould.
In reactions to the original logo post, the idea emerged that Mr. Cart could be added, DIY-style, to existing garments or other objects, by way of stencil, screenprint, etc. We love the idea of Mr. Cart as a one-symbol stand-in for the idea of creative repurposing, smart consumption, and enjoyable upcycling.. Sprucing up something you own by “rebranding” it with this logo is a beautiful manifestation of the spirit of the Unconsumption project.
Below you’ll find our Creative Commons license, but the upshot is you are welcome and indeed encouraged to borrow and remix our logo (in noncommercial manners). Whatever you come up with, consider sharing with via our Facebook page!
The Unconsumption Logo (“Mr. Cart”) by Clifton Burt / Unconsumption is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License